02-08-2021, 06:17 AM
п»їSupreme Court allows sports betting across the country.
WASHINGTON — The U.S. Supreme Court acted Monday to bust Nevada's monopoly on legal sports betting, allowing more states to get in on the action and reap the tax benefits.
The court, in a 6-3 ruling, struck down a federal law that required states to ban gambling on the outcome of sporting events. The Professional and Amateur Sports Protection Act was highly unusual: It did not ban sports gambling nationwide as a matter of federal law, but it said the states were not allowed to permit it. (Nevada was grandfathered in when the law was passed in 1992.)
Dozens of states across the country are prepared to move forward quickly to offer sports betting in the wake of the court's decision.
Supreme Court backs New Jersey's bid to legalize sports betting.
New Jersey and then-Gov. Chris Christie challenged the federal ban, arguing that it violated the Tenth Amendment, which the Supreme Court has said prohibits federal laws that compel states to carry out federal dictates. The gambling law, Christie said, commandeered the states by forcing them to prohibit sports wagering.
A great day for the rights of states and their people to make their own decisions. New Jersey citizens wanted sports gambling and the federal Gov't had no right to tell them no. The Supreme Court agrees with us today. I am proud to have fought for the rights of the people of NJ. — Governor Christie (@GovChristie) May 14, 2018.
New Jersey's current governor, Phil Murphy, said he was "thrilled" by the ruling and would work with state lawmakers to enact a law authorizing sports betting "in the very near future."
"Today's ruling will finally allow for authorized facilities in New Jersey to take the same bets that are legal in other states in our country," Murphy said.
Writing for the majority, Justice Samuel Alito said the problem with the federal law is that "state legislatures are put under the direct control of Congress."
"A more direct affront to state sovereignty is not easy to imagine," he wrote.
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politics Cash-hungry states betting Supreme Court will legalize sports gambling.
New Jersey wants to allow limited forms of sports gambling and to collect the taxes from it. While supporters of the federal law said it discouraged betting and the resulting corrupting influence of organized crime on athletics, Christie said Americans already spend nearly $150 billion a year on illegal sports wagering.
"I know that we don't know much about organized crime coming from New Jersey. But we know a little bit. And the fact is that organized crime is involved in profiting from this every day," he said.
The American Gaming Association estimated that Americans would wager $10 billion on this year's NCAA men's basketball tournament alone, with just 3 percent of the bets placed legally through Nevada.
"Today's decision is a victory for the millions of Americans who seek to bet on sports in a safe and regulated manner," the association said in a statement Monday. "Today's ruling makes it possible for states and sovereign tribal nations to give Americans what they want: An open, transparent and responsible market for sports betting."
The NCAA and the major professional sports leagues contended that the law was not unconstitutional, because it didn't compel states to do anything; it simply prevented them from making sports betting legal by either operating sports-gambling schemes themselves or authorizing casinos to do so.
New Jersey officials said they would allow only certain types of sports betting, at casinos and racetracks, with a minimum age of 21 to participate. When the case was argued in January, Christie said the state was prepared to act within two weeks of a Supreme Court ruling in its favor.
As Sports Gambling Grows, So Do Appetite-Whetting Sure Bets.
Online gambling sites are offering can’t-lose propositions, giving away easy money to attract new customers to a nascent multibillion-dollar industry. These come-ons should reach a peak just ahead of the Super Bowl.
Published Feb. 2, 2021 Updated Feb. 3, 2021.
You’ve heard it all your life: There is no such thing as a sure thing. Well, that was before betting on sports could be legal anywhere in the United States. Now it’s a free-for-all of easy money as sports books in search of new customers hype their services on sports broadcasts, social media and drive-time air waves.
Last week in Michigan, where online betting recently became legal, the gaming company FanDuel was happy to give new customers their beloved Detroit Pistons and an eye-popping plus 159.5 points against the Los Angeles Lakers. Bettors didn’t need the can’t-lose points — Detroit won, 107-92, costing the sports book $2 million in payouts.
For FanDuel, it was money well spent. For about $45 a head, the site signed up nearly 47,000 new Michigan bettors.
In the gambling industry, can’t-miss propositions and cash handouts are time-tested ways to build market share quickly. These come-ons will peak just ahead of this weekend’s Super Bowl, the holiest of occasions in the religion of sports and the most-watched television show in the United States.
With DraftKings’ “Big Game No Brainer,” a new user will be able to turn $50 into $100 if either Tampa Bay or Kansas City scores a single touchdown in Sunday’s game. “Win Terry Bradshaw’s Money,” brought to you by FOX Bet, has already become a staple of N.F.L. programming on the network.
Bookmakers have said the sports betting market is maturing faster than they anticipated, with an unfortunate and unlikely assist from the economic devastation left by the coronavirus pandemic.
“The tipping point is here. What we went through last year is the driver,” said Kip Levin, the chief executive officer of FOX Bet. Even with the disruption in sports, Levin said, 14 betting states collectively took in more than $1 billion in revenue in 2020, demonstrating that sports gambling can bolster economies in new markets.
“State officials recognize this and now they need revenues for their state,” he said.
Less than three years after the Supreme Court struck down a federal law that prohibited sports gambling in most states, betting on games is legal and underway in 20 states and the District of Columbia.
The more than $1 billion in 2020 revenue is projected to grow sixfold by 2023, according to a study by Eilers & Krejcik Gaming, a research and consulting firm. If all 50 states permit sports betting, revenues will surpass $19 billion annually, the study projects.
Multibillion-dollar industries will beget multibillion-dollar marketing as bookmakers, media companies and tech entrepreneurs have rushed in to claim their place in the market.
“Sports betting now is like water and finding its way into everything, especially now when operators are trying to attract new customers,” said Chris Grove, a partner at Eilers & Krejcik. “In a mature market like the United Kingdom, a mid-tier bookmaker will spend about 40 cents of every dollar acquiring and retaining new customers. Here we’re seeing a 100 percent or more spend on each buck.”
Last year, bookmakers spent more than $200 million on television advertising alone, according to the advertising information company MediaRadar, and since mid-June of 2020 they have increased their television spending by 82 percent over the previous year. Sports gaming executives have said they expect to double that amount on advertising and promotions by year’s end, as betting operations move closer to opening in five more states — Washington, North Carolina, Louisiana, Maryland, and South Dakota.
Gov. Andrew M. Cuomo of New York, who is banking on the State Legislature to approve mobile sports betting this spring, has said it could bring hundreds of millions of dollars into state coffers as New York is facing a multi-billion-dollar deficit. Despite his enthusiasm, Cuomo said he wanted the state to have tight control over the betting platforms, likening sports gambling to the state-run lottery.
“This is not a moneymaker for private interests to collect just more tax revenue,” he said. “We want the actual revenue from sports betting.”
No matter what deals are reached in New York, betting on sports has already demonstrated a grip on American culture and a capacity to assault our senses.
Sports gaming executives acknowledge there is a fine line between seducing new customers and exhausting them. Officials at DraftKings and FanDuel said they had learned from mistakes they made trying to bring daily fantasy sports to the market.
In 2015, the two sports books blanketed television with advertising, spending more than $100 million each, consistently ranking among the top companies each week in airtime purchased. During the N.F.L.’s opening weekend alone, DraftKings and FanDuel spent more than $27 million for about 8,000 television spots, according to data from iSpot.tv, which measures national TV advertising.
The aggressive marketing helped lift each company’s valuation to $1 billion, but it also brought scrutiny from state attorneys general who were not convinced the fantasy games were legal. With expensive legal challenges and a backlash among customers, both businesses were badly damaged.
“We spent a lot of money. It was not the wisest thing to do,” said John Avello, the director of the sports book at DraftKings. “It did make us well known. Now we do it smarter.”
Mike Raffensperger, chief marketing officer at FanDuel, said sports books were merely following in the footsteps of Netflix, Uber and other digital companies that pioneered new markets.
This time around, FanDuel wants to become part of the sports media landscape by exploiting social media and making exclusive content partnership deals with networks like TNT and Entercom Radio, one of the country’s largest owners of sports talk radio stations.
With sports betting measures under consideration in heavily populated states such as California, Texas and Florida, sure-thing bets are certain to be dangled before new customers for years to come. Sports betting and its place in American culture are here to stay.
“What the public thinks is going to happen in a game, which team is going to cover the spread, has become part of the larger narrative of sports,” Raffensperger said. “Betting on games has become part of the sports ecosystem.”
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